Global toy retailer Hamleys sees its in-store conversion rates soar after developing a new application
Industry
Services
Duration
Team size
About the client
Hamleys is a British multinational toy retailer, one of the oldest and largest in the world.
The chain has 11 outlets in the United Kingdom and also has more than 90 franchises worldwide.
Business challenge
By starting a mobile app development project, the client was pursuing the following goals:
• Enlarge the customer base for the planned loyalty program introduction.
• Promote Hamleys in social networks via customers’ check-in posts.
• Organize traffic to the rides located inside the store through tickets in the mobile app.
• Increase customer loyalty by offering quizzes about Hamleys.
Delivered solution
Our team worked with Hamleys to design a mobile app that allows customers to earn bonus points for check-ins at the Hamleys store, share Hamleys' posts on social networks, and take a quiz about the brand and its toys.
Users can spend the earned bonus points on the ride tickets at the World of Hamleys store.
Key features
Creating an in-store experience that seamlessly bridges the retail store with the Hamleys world app is what makes this project unique.
iBeacon technology
The check-in function was implemented using iBeacon technology. Also, this technology helped us to develop new in-store mapping capabilities, allowing users to navigate around Hamleys stores and easily find exactly what they’re looking for. Passing through Bluetooth beacons, customers are able to view special offers related to products immediately next to them at the store. The iBeacon technology was also used for internal analytics and for validation tickets on Hamleys' attractions.
Bonus points
Social check-ins are not the only way to get bonus points. Together with the Hamleys’ marketing department, we developed a quiz with various questions about Hamleys, from the easiest ones like “What is the Hamleys’ main color?” to more complicated ones like “What is the Hamleys’ slogan?” or “When was the first Barbie doll made?” For every correct answer users get a bonus point, which they could later spend on the tickets to Hamleys’ attractions. The quiz questions are added from the web admin panel.
Technology stack
iOS
Objective-C
iOS SDK
UIKit
AFNetworking
Navigine SDK
Android
Java
Retrofit
Navigine SDK
Backend
Python
Flask
MySQL
Project results
Orangesoft joined forces with Hamleys to merge in-store and in-app experiences in a seamless way. We’ve made it easier to navigate stores and earn bonus points.
What’s more, we increased the in-store conversion rates by boosting impulse purchases and increasing the time spent at stores.
Kickstart your digital journey today!
Add your brand's success story to our global list of disruptive brands.
Join the clubWe're trusted by: