startups · 10 Feb 2021 · Updated: 23 Jun 2022

14 Best Dating Apps of 2022

Anastasiya Grinevitch

Anastasiya Grinevitch

Head of Marketing

best dating apps 2021
Illustration by Amir Kerr

Online dating has been around since the end of the 20th century. More recently, dating websites are being progressively replaced by dating applications, which is hardly surprising considering mobile and social networks' widespread adoption. As a result, the dating app market has been steadily growing; for instance: 

  • Global dating app revenue exceeded $4.2 billion in 2021 a 95% increase in consumer spending since 2018 and a 30% increase since 2020 seeing a total of 260 million dating app downloads.
  • More people joined the online dating community in 2021 than in 2020, and eMarketer forecasted the number of US dating app users to reach 25.7 million by 2023. 

With app revenue increasing due to a higher number of subscribers, the dating app business has become a profitable startup opportunity. To help you gain a deeper understanding of the industry’s established trends, we have prepared an overview of the best dating apps in 2022.

Tinder

The king of all dating apps is Tinder. Tinder has surprised the industry with its simple yet highly appealing swiping functionality. 

With a right swipe, a user likes another profile, and with a left swipe, they move on to the next profile. When two users like or “swipe right” on each other, they “match” and can start chatting. This easy-to-use “swipe” feature is likely why Tinder’s has gained popularity among dating app users.

Since its release in 2012, Tinder has experienced significant growth. The app saw a record-breaking $1.7 billion in direct revenue in 2021, maintaining its lead thanks to a 22% rise over 2020.

This app’s audience is also growing, with 75 million monthly active users as of Q1 2022. Most likely, many of its users belong to Gen Z given that Gen Z makes up one-third of Tinder’s audience.

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Main features: 

  • Geolocation
  • Filterable search
  • Swipe functionality
  • Super Likes
  • Rewinds taking back last Like or Nope
  • Matches
  • Chat
  • Push notifications
  • Profile boost and super boost
  • Privacy features
  • Photo verification
  • Video calls
  • Explore area – a section that features various events and ways to discover matches by interests and dive into quick chats before a match is made.

Pricing: 

  • Tinder is free to download and use, but you can pay to unlock extra features or subscribe to one of Tinder's premium plans. The prices are automatically adjusted according to the user's age.

Download: iOS | Android

Bumble

Bumble was built in 2014 by Tinder’s co-founder Whitney Wolfe Herd and Badoo’s founder Andrey Andreev to rock the dating market. The app implemented the same swipe system as Tinder; however, it only allows women to make the first move. 

Further, if a woman doesn’t respond within the first 24 hours, the match will disappear. Due to this functionality, should Bumble be on a list of the best dating apps for women? We think so!

Despite having quite a similar business model to the global market leader, Bumble shows outstanding performance. For instance, in 2021, the app saw a 30% increase in the number of paying users when compared to 2020. And the app's revenue exceeded $532 million, which is 42% higher than in 2020. 

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Main features:

  • Geolocation
  • Filterable search
  • Swipe and SuperSwipe functionality
  • Chat
  • Matches
  • Profile verification
  • Video calls
  • Profile boost
  • Spotlight — opportunity to advance the profile to the top of the stack for 30 minutes to be viewable by more people
  • BFF modehelps to search for friends (not solely romantic connections)
  • Bumble Bizz – a separate section of the dating app that focuses on making professional connections

Pricing: 

  • Free to use and paid features can be tested via a free trial.

Download: iOS | Android

Match

The app is a 21st-century complement to an online dating website, Match.com, that was introduced back in 1995. The app focuses on users with a higher level of intent to enter into a serious relationship and its services and marketing are designed to reinforce that purpose.

This mobile analog has a majority of the initial platform’s features. However, the Match app follows contemporary industry trends by adopting Tinder’s swiping functionality. 

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Main features:

  • Geolocation
  • Filterable search
  • Matches based on location and photos
  • Swipe functionality
  • Chat
  • Profile boost
  • Incognito mode lets browsing Match in secret
  • Video calls
  • Date check-ins
  • Virtual events
  • Access to dating experts that may review your profile or help nail the first date

Pricing: 

  • Free to use and also offers subscriptions starting from $7.99/month.

Download: iOS | Android

Hinge

“Designed to be deleted” is Hinge’s slogan, and it precisely captures the app’s intended purpose. To elaborate, the application aims to establish meaningful connections rather than casual meet-ups. However, this wasn’t always the case. 

It wasn’t until 2017 that Hinge adopted their strategy to create long-term relationships, which was five years after the app’s launch. Hinge’s updated strategy stands out from the other brands in Match Group’s portfolio. Match Group is a tech company that owns apps, including Tinder, Match, and other dating apps.

Although it may seem that many are no longer interested in commitment, the app statistics suggest otherwise. For instance, Hinge more than doubled total revenue in 2021 on a year-over-year basis to $197 million. Further, in January 2022, Hinge saw its monthly active users reach more than four times that of January 2019.

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Main features:

  • Filterable search
  • Personalized matches based on user data
  • Filterable matches
  • Chat
  • Video calls
  • Profile boosts
  • Likes
  • Comments
  • We Met featurelets users give feedback on their Hinge dates
  • Video Prompts, Voice Prompts, and Voice Notes – with these features, users can better showcase who they are through text, photos, video, and voice at different points in their dating journey.

Pricing: 

  • Free to use and also offers subscriptions starting from $9.99/month.

Download: iOS | Android

Badoo

Badoo is another dating application that evolved from a website. Overall, the dating app is rather standard and offers users the majority of the common features, including swiping to match with another user. 

This app was launched in 2006 by Russian entrepreneur Andrey Andreev, who later created Bumble when Badoo failed to expand in the US. Outside of the US, Badoo has gained a decent market share, specifically in South America and Europe.

Although Badoo is among the largest dating platforms globally, some believe the app has been losing active users over the past few years. Yet, this doesn’t mean that the app is stagnating; as of May 2022, iOS users alone downloaded Badoo around 600,000 times, and Android reported two million Badoo downloads. Further, the app’s revenue amounted to $232.8 million in 2021. 

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Main features:

  • Chat
  • Filterable search
  • Video calls
  • Matches
  • Geolocation
  • Swipe functionality
  • Automatic blurring of explicit photos

Pricing: 

  • Free to use and also offers a subscription that costs from $0.79 per day to $59.99 for a lifetime.

Download: iOS | Android

OkCupid

OkCupid is another sibling of Tinder since it was acquired by Match Group in 2011. Like many apps on this list, the OkCupid app was initially a website that later found reincarnation in a mobile application. 

The OkCupid team boasts their outstanding expertise in the niche. Specifically, OkCupid welcomes all users, regardless of their gender and sexual identity. 

OkCupid co-founder Sam Yagan once said that the app is for ages 18 to 80. In reality, though, OkCupid’s demographics vary from Yagan’s statement. As of April 2020, the majority of the app’s user base are Gen Z and millennials, according to Statista.  

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Main features: 

  • Advanced personalization: matches are generated based on personal preferences
  • Chat
  • SuperLikes
  • Profile boosts
  • Geolocation
  • Filterable search
  • Comments
  • Incognito mode to hide the user’s activity
  • Cupid's Pick – is a match that the OkCupid algorithm picked just for you

Pricing: 

  • Free to use and also offers subscriptions starting from $5.99/month.

Download: iOS | Android

Grindr

Grindr is the pioneer among dating apps for the LGBTQ community. The geosocial mobile platform revolutionized the market in 2009. 

Even now, Grindr is considered to be the largest dating platform for the LGBTQ community globally. The application offers standard dating app features, and its most unique feature is its enhanced safety for LGBTQ users. 

Since it’s the best dating app for the LGBTQ community, its outstanding reach and engagement are hardly surprising. For instance, 11 million users open and navigate around the application every month. The average amount of time users spend on the app each day hit 61 minutes and 80% of profiles on Grindr are under 35 years old.

Further, Grindr’s revenue is also impressive. In 2021, the revenue exceeded $147 million, which is 30% higher than in 2020.

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Main features:

  • Chat
  • Group chatting
  • Geolocation
  • Discreet app icon
  • Search with filters
  • Ability to favorite a profile
  • Expiring photos — sending an unlimited number of photos that can be seen only once for 10 seconds
  • Incognito mode 

Pricing: 

  • Free to use and also offers a premium experience starting from $4.99/month.

Download: iOS | Android

Happn

Happn is a French-based dating app that was launched in 2013. Its business model slightly differs from the majority of market players. Instead of traditional matching with random people, the app tracks the user’s geolocation to match the user with others who they have already met in the street. 

According to the company's website, Happn now has 100 around million active users.

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Main features:

  • Geolocation
  • Profile boost
  • Matches 
  • Filtered search
  • Chat
  • Video calls
  • Invisible mode

Pricing: 

  • Free to use and also offers subscriptions starting from $9.99/month.

Download: iOS | Android

Tantan

Founded in 2014, Tantan promotes casual dating, which isn’t commonplace for the East. The application itself is a typical mobile dating platform that makes matches based on mutual likes. 

Tantan’s achievements are rather sizable on the global market. For example, the net revenue in 2021 exceeded $303 million from its 2.5 million paying users. Overall, Tantan has an impressive 25.6 million monthly active users registered users. 

Considering this information, do we think Tantan is one of the best dating apps from China? We sure do.

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Main features:

  • Chat
  • Swipe functionality
  • Matches
  • Likes and Super Likes
  • Filtered search
  • Q&A game where matched users both answer ten questions to learn more about each other
  • Geolocation

Pricing: 

  • Free to use and also offers subscriptions starting from $4.58/month.

Download: iOS | Android

Plenty of Fish

Plenty of Fish (POF) was released in 2003, and the app helps singles find their perfect match. POF also belongs to the Match Group. This app stands out from others since it offers more free features and doesn’t apply rigid limits for users on the free plan. Among its distinguishing features is the ability to both search profiles and receive algorithmic recommendations.

The Plenty of Fish dating app has over 150 million registered users and a daily average of 3 million active users.

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Main features:

  • Speed video dating
  • Live streams
  • Chat
  • Matching
  • Sortable matches
  • Geolocation
  • Search
  • Likes

Pricing: 

  • Free to use and also offers subscriptions starting from $9.99/month.

Download: iOS | Android

Azar

Azar is a dating app built and launched in Korea in 2014. It is a one-to-one video chatting app powered by real-time language translations that allow users to meet and interact with people across the globe in their native language.

Azar was launched in November 2013 on Google Play and June 2015 on the App Store, and as of February 5, 2022, the app has gathered 228 million cumulative downloads and more than $610 million in consumer spend. 

In 2022, after Azar's parent company Hyperconnect was acquired by Match Group, the app was rebuilt to bring more thrill, surprises, and connections. Now it has a new and improved livestreaming experience that helps users find interesting communities and make new discoveries. 

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Main features:

  • Geolocation
  • Video chat
  • Gender and regional features 
  • Chat
  • Text and voice translator 
  • Livestreams
  • Built-in background options 
  • Lounge to meet interesting people 
  • Personalized avatars

Pricing:

  • Free with in-app purchases. 

Download:

iOS | Android

Pairs

Pairs is a Japanese deai-kei (dating) app launched in 2012. It’s a well-known platform with over 10 million active users. The Pairs app was specifically designed to address social barriers generally associated with the use of dating services in East Asian countries.

According to Statista, it’s the leading dating application in Japan, with $98.2 million in revenue. 

Female users can use the app for free, while males must buy in-app coins or pay for a premium membership to send messages. 

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Main features: 

  • Geolocation 
  • Filters and customizable search 
  • Swipe functionality 
  • Chat 
  • Profile boosts 
  • Communities 
  • Profile verification 
  • User footprints 

Pricing:

  • Free, with in-app purchases and membership fees for males starting from $11.75/month.

Download:

iOS | Android

Tagged 

Tagged was first created in 2004 as a web platform for connecting people for the purpose of friendship and dating. Seven years later, the mobile version of the platform was launched, and now Tagged has over 300 million users.

Though Tagged is mostly used within the US, the app supports 24 languages. So if users don’t know English, they can still use the app and make connections. 

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Main features:

  • Geolocation 
  • Live stream
  • Chat 
  • Search 
  • Likes and comments on posts 
  • Meet me for matches 
  • User footprints 

Pricing:

  • Free and also offers subscriptions starting from $3.99/month.

Download: 

iOS | Android 

MeetMe

MeetMe can be traced back to 2005 when it was launched as a social media platform. It’s a fun, friendly, and free way to find new people nearby who share the same interests and want to have a small-talk chat. It’s more like a mobile bar or coffeehouse where users can make connections. 

The app has more than 61 million active users. It comes with standard dating features like chat, search, and livestreaming. In 2020, MeetMe introduced the Blind Date game that can randomly pair users based on their preferences. 

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Main features:

  • Geolocation 
  • Profile browse 
  • Match and chat 
  • Profile boosts 
  • Search filters 
  • Livestream service
  • Games 
  • User footprints 

Pricing:

  • Free to use and also offers subscriptions starting from $4.99/month.

Download:

iOS | Android

Wrapping up

These applications are amazing examples of what is currently trending in the dating app niche. With the right marketing plan, unique ideas, and top-notch development, any application can undermine the market and become a competitor to these already-established brands. 

Related: How to Create a Dating App: Trends, Features, and Costs

If you are eager to try making a dating app, let’s pool our efforts. On our end, we guarantee a team of experienced professionals with a passion for app development. Contact us at Orangesoft today!

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